EMBEDS
Definition of EMBEDS
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An embedded reporter or journalist, such as a war reporter assigned to and travelling with a military unit, or a political reporter assigned to follow and report on the campaign of a candidate.
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An element of an advertisement, etc. serving as a subliminal message.
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An item embedded in another document.
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To lay as in a bed; to lay in surrounding matter; to bed.
"to embed something in clay, mortar, or sand"
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(by extension) To include in surrounding matter.
"We wanted to embed our reporter with the Fifth Infantry Division, but the Army would have none of it."
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To encapsulate within another document or data file.
"The instructions showed how to embed a chart from the spreadsheet within the wordprocessor document."
Source: Wiktionary